AXN Labs

SERVICE. BRANDING

Branding

Branding that scales from a logo to a full visual language. Brand strategy, logo systems and guidelines, built to look good on day one and stay sharp for years.

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What is included

Positioning and messaging
Logo system with marks and lockups
Type, color and motion system
Brand guidelines document

What you get

  • Positioning and messaging direction.
  • Logo system with primary mark, lockups and clear-space rules.
  • Type, color and motion system.
  • Photography and illustration direction where relevant.
  • Brand guidelines document.
  • Templates for social, sales and product UI.

When this is the right service

  • You are launching a new company or product.
  • Your current brand was built fast and now hurts trust.
  • You sell to senior buyers and need a brand they take seriously.
  • You plan to scale into new sectors or regions and need a flexible system.

Process

  • Discover. We map audience, competitors and the story you want to own.
  • Direction. We present two or three creative routes with rationale.
  • System. We build the chosen direction into a logo, type, color and motion system.
  • Guidelines. We document the system with rules and examples.

Deliverables

  • Logo files in all formats.
  • Type and color tokens.
  • Brand guidelines PDF and Figma.
  • Social, sales and product UI templates.

Timeline and pricing

A typical brand engagement runs 4 to 8 weeks. Larger brand systems with packaging or motion run 8 to 14 weeks. Pricing depends on scope and rollout.

FAQs

Questions before we start?

Clear answers for the decisions clients usually need to make before starting a website, CRM, brand, or SaaS project.

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Yes. Source files, fonts where licensable, and everything you need to extend the brand.

Yes. We can carry the brand straight into web and product design without a handoff gap.

We can refine and extend instead of starting over. The audit step tells us if that is the right move.

Related projects

Tell us what you want to launch. We reply within one business day.

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